Search Engine Optimization : The Help That You Need


We all know the importance of search engine optimization – we all want those search engine spiders to be finding our site and individual pages, as well as rank specifically for page relevance in relation to search terms. This allows the brand to start appearing at the top of search results for specific keywords related to their product or service. However, search engine optimization requires ongoing maintenance, testing and monitoring.

Below are a few steps to take to ensure that your search engine optimization strategy is put into full effect and uses best practices to get your brand ranking as high as possible.


  • Analysis of your business and target markets

Look at your website and analyze it. Does it contain the necessary keywords and meta sets? Is your website coded correctly so that text is visible and what is the ratio of code in relation to text?

You may also want to undergo competitor analysis. This allows you to examine keywords your competitors rank well for, as well as allows you to position your strategy effectively in order to tackle them on these keywords.

Choose your keywords based on what you offer as well as what people are searching for and match them as closely as possible. The mash between keywords and phrases are also great for good ranking. Don’t be shy to use some primary research and ask your customers what they would type into Google to find you.

  • Research and development of keywords

Keyword analysis should be done and always looked at on a constant basis. Review your competitor lists as well as industry listed keywords and phrases to ensure that you have a good mix of all popular terms searched for within your industry. Then take these keywords and set them with priority. Don’t forget the strategic keywords such as misspellings as these are often typed into a search engine tab.

Clearly define your goals and objectives and make sure that you have these in place, no matter how simple they are. Goals can include things such as increasing website traffic or improving your conversion rate.

  • Optimization of content

Content should always be written with SEO in mind. Create solid page titles that are keyword-based and your meta tags and descriptions should also have keywords, although they aren’t used for direct rankings.

Try to place strategic phrases on certain pages that you would like to have users land on. These words should be written in naturally and the length of best practice copy can vary depending on industry and the type of interface your website is built on. It would be best to use an A/B test and learn approach as to content length on pages. You can read more about ways to improve your content here:

Submit your website to other external directories to attempt to achieve solid, white hat backlinks to your website. This should be constantly optimized and seen as part of the maintenance phase once uploaded.

  • Test and measure your Search Engine Optimization continuously

Once you have your website set up correctly, it is vital to monitor performance and try to test and measure the effectiveness of your setup, keywords, image alt tags, meta data and descriptions. Content should always be optimized and all changes should be tracked somewhere offline, like an Excel spreadsheet.

These steps may seem quick and simple, but they are the foundation to search optimization success for your website. Done accurately, you will be able to reap the rewards of high rankings in time, provided you are willing to keep a constant eye on the state of your rankings. If you feel ready to take your Search Engine Optimization to the next level a full guide to SEO, check out MOZ’s beginner friendly SEO guide. 

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Search Engine Optimization : The Help That You Need

by Alex Baca time to read: 3 min